With so much competition in the Vancouver Island fishing charter industry, and with potential customers researching fishing excursions on thier mobile devices (and often making last minute decisions), this client knew they had to standout from competitors. After a thorough analysis of their site analytics, it was determined that the mobile experience needed to be just as robust as the desktop version, as more traffic was coming from mobile devices. The end result is a seamless experience across all screen sizes—and one that captures the essence of a day on the boat, fishing the coastal waters of British Columbia.
Role: UX & UI design
The mobile version needed to be just as robust and inviting as the desktop, as it was likely to be the most accessed version of the website. Information is still clear and easy to find, without sacrificing the visual appeal of the desktop version.