IPIC: Own Your IP

Helping Canadians understand the importance of securing their IP.

The Intellectual Property Institute of Canada is the professional association of IP professionals—including patent and trademark agents and lawyers—who specialize in IP law. For the "Own Your IP" campaign, they wanted to communicate the importance of securing IP, explain the benefits of finding an IP professional to help, and encourage users to seek out IP professionals through their database.

Role: UX / UI design
Produced at Banfield Agency

Spreading awareness through social media

Part of the campaign leveraged social media to spread the message. A great mobile experience was the key to advance the campaign, as the majority of traffic from social media would be coming from mobile devices.