I am a DESIGNER with 15 years of professional experience

I work at Banfield Agency in Ottawa, Canada, and I design digital experiences across a range of screens and devices. Simplicity, clarity, and a consistent user experience are my core design principles.

Having spent years designing and coding my own work, I feel my greatest strength is my fundamental understanding of how digital products are developed. I understand how elements in a static design will map to the functionality of the finished product, and the implications of those choices on the user experience. I believe in using design systems or pattern libraries to allow each UI to develop its own logic through the application of basic elements in a systematic way. I am a demanding user of digital products, and I understand the need to make an experience be as frictionless and as trouble-free as possible.