The years I spent designing and coding my work were a complete education in digital product development: I understand how elements in a static design will map to the functionality of the finished product, and the implications of those choices on UX. If you're like me, and you understand what it takes to create a great digital product, you know how you feel when you come across a poorly designed one.
Simplicity, clarity, and consistency remain my core design goals. To that end, I believe in the use of design systems and pattern libraries to create a clear logic and a solid UX.
RugPad USA wanted to showcase their range of eco-friendly, durable, high-quality products, and particularly highlight customer satisfaction as a differentiator. Structurally, the website redesign uses the Tailwind CSS framework. A new design system unifies the interface and provides a consistent UX, as well as speeds up future iteration and expansion of the website. The finished product presents a more modern-looking user interface, and a more intuitive and seamless shopping experience, underpinned by a design system that makes further growth of the website streamlined and painless.
Hut 8 Mining Corporation’s goal was to be viewed as a leader in the cryptocurrency mining space so as to attract more investors. The challenge was to explain what crypto mining is without reusing the same clichés. Emphasizing their differentiator—that Hut 8 relies on a diverse range of energy sources to mine in an efficient, environmentally-conscious manner—helps achieve this. A new visual design language communicates these ideas in a memorable way. The final website is bold and presents Hut 8 as an industry trailblazer. Graphic elements by Jessica Harris.
Innovative Medicines Canada wanted to clarify to the Canadian public the work that goes into the development of new medicines, and debunk some misconceptions about the pharmaceutical industry. A campaign page elaborates the theme “Hope is Hard Work” by including research and development data in an easy-to-comprehend format, focusing on the personal stories of patients whose lives have benefited from cutting edge medicines, and referring to the history of advancements made by the industry. Impactful visual design communicates the message clearly.
The big challenge was to put forward a somewhat complex mission simply enough to be quickly understandable, while modernizing a broken legacy site that only worked on desktop. A complete, ground-up redesign ensuring a seamless UX across all devices solved both. Simple colour palettes, and curating a tasteful asset bank of photography were part of the execution. The layout is easy to use, balances aesthetics with large amounts of copy, and employs a modest amount of reusable design patterns that allow the site to scale easily.
The goal of this personal project was to couple the local weather with random statements reflecting a pessimistic (hence, Bleak) outlook, regardless of the weather. This best fit the format of a Chrome extension. Using a Google doc database of possible statements, the extension displays a random statement tagged to five degree temperature increments and specific weather conditions. The result fits the temperament of even the most sour personality—or someone with a dour sense of humour. Bleak was designed by myself, and developed by JP Guevremont.