Hooked-Up Charters

A website that captures the essence of a day out on a salmon fishing boat, cruising the coastal waters of British Columbia, Canada.

Role: UX & UI design

The project brief

With so much competition in the Vancouver Island fishing charter industry, and with potential customers researching fishing excursions on mobile devices (and often making last-minute decisions), this client knew they had to stand out from competitors. After a thorough analysis of their site analytics and customer interviews, it was determined that a mobile experience needed to be just as robust as a desktop version, as more traffic was coming from mobile devices.

The result

An experience where the mobile version is just as robust, easy to use and inviting as the desktop—information is clear and easy to find, with none of the visual appeal of the desktop version sacrificed for a smaller screen.