The Intellectual Property Institute of Canada

A campaign landing page designed to help Canadian businesses understand the importance of securing their intellectual property.

Campaign landing page
Role: UX & UI design
Produced at: Banfield Agency
2018

The project brief

The Intellectual Property Institute of Canada is the professional association of IP professionals—including patent and trademark agents and lawyers—who specialize in IP law. For the "Own Your IP" campaign, they wanted to communicate the importance of securing IP, explain the benefits of finding an IP professional to help and encourage users to seek out IP professionals through their database.

The result

We crafted a thoughtfully structured landing page that does an excellent job of informing Canadian businesses on why securing their IP rights is so important, as well as guiding them to the national database of IP professionals to begin the process.